Attentive Audience
Audio wins every Battle for Attention in Advertising across Online and Offline Channels
Audio remains in the mind for at least 5 seconds, compared to only 3 seconds for video. If a user chooses to listen to on-demand content, it doubles.
Users prefer to be reached through audio more than any other media. Streaming of Spoken Article depends on an active decision by the user.
User trust Audio 2.0 more than any other social media when ads come from premium and recognizable sources and voices. Spoken Article are available only on selected premium journals.
Users have a positive perception of brands that respect their priorities. Thanks to contextual ads, Spoken Article run audio ads only near content relevant to users’ interests.
Users remember audio ads more than any other ad cluttering source. In Spoken Article we suggest using only midroll ads and thanks to our patented adtech, ad insertions are calibrated and non-intrusive.