Which are the main KPIs usually taken in consideration to measure the engagement of users? Usually Publishers look at scrolling, time spent on the page, numbers of views, average time duration of session and last but not least the Bounce Rate. The dreaded bounce rate, which measures how many visitors leave after viewing just one page, is more than just a number—if related to a very short session it’s a signal of lost opportunity and a lost of revenue. Bounce Rate could have many reasons: technical, contents different from expectations, not real interesting in, and finally users that cannot read in the here and now.

Audio helps Publishers to convert a bad Bounce Rate in an opportunity: with Spoken Articles—AI-powered audio versions of editorial content, streamed directly on website—the user experience shifts from passive scrolling to active, immersive engagement.

Audio increases retention of Users and Engagement Rate

Users who engage with Speakup-Article™ stay on the page for an average of 5 minutes and 30 seconds, compared to just 56 seconds for non-listeners—an 8x increase in session time.

Key verticals have an average time duration of session stronger than sessions without audio expecially for daily and financial news.

Audio improve user loyalty

The most powerful metric is return rate: 1 in 4 users who engage with audio come back for more, establishing a new form of user loyalty—the loyal listener. Because audio isn’t just an add-on. It’s a powerful way to extend the life and reach of your existing content—making it accessible, mobile-friendly, and inclusive for users who prefer listening or have reading difficulties. Publishers who guarantee the same user experience with audio for everyone without barriers, make people to feel their content more inclusive.

Because every user who stays becomes more than a visitor—they become a listener who comes back.