Eight months into 2025, one signal is clear: audio continues to gain ground in the global media mix. Consumption habits are shifting rapidly – people are watching and listening more, and reading less – with the most dynamic growth coming from spoken formats and podcasts. The Reuters Institute’s Digital News Report had already highlighted this change, showing how younger generations increasingly prefer on-demand audio over traditional formats such as TV and print. What appeared as a signal at the beginning of the year has now become a consolidated trend.

Audioboost’s data confirm this acceleration. In recent months, the platform has reached 5 million monthly streams, with more than 2.8 million spoken articles available and over 90,000 active users every minute. Even more telling is how user behavior is evolving: +10% new listeners are being added to daily media consumption, and in mature markets one out of three users now includes spoken content in their routine. About 70% of listening sessions are dedicated to daily news, while the remaining 30% focus on evergreen content such as cooking, travel, and legal advice. And as listening grows, so does impact: 42% of users take action after exposure to an audio ad, while one in four podcast listeners also engages with spoken articles, strengthening cross-format engagement.

One of the most valued strengths remains the user experience. Average listening sessions exceed five minutes, with a strict limit of no more than three ads per session – none of them skippable. This approach ensures a balance between content and advertising that does not interrupt but enhances the experience, turning every interaction into a moment of genuine attention. It is no coincidence that loyalty and return rates continue to grow: when advertising respects people’s time and context, it becomes part of a premium editorial journey.

AI Innovation: Audioboost’s True Competitive Edge

Audioboost’s real advantage lies in its ability to integrate AI into both the production and targeting of audio content. Recognized as the world’s first AI-based audio production hub, the platform scales the creation of spoken articles while preserving quality and naturalness. Artificial intelligence also drives semantic and contextual targeting, enabling advertisers to select domains, keywords, and categories that guarantee brand-safe, highly relevant environments. Campaigns can be activated either via Direct IO or through the self-service programmatic DSP.

A Global Marketplace: Beyond Borders

With more than 300 live domains and over 500 million players rendered each month, Audioboost offers opportunities for both international and hyper-local campaigns.

The Audioboost Promise: Join the Audio 2.0 Revolution

Audioboost is more than an advertising solution: it is a partner for publishers and brands ready to embrace the future of audio. Its combination of scale, AI innovation, premium inventory, and user-centric design positions it as a benchmark for those seeking impact and effectiveness in today’s crowded digital environment.

In a landscape where advertising is increasingly fragmented and audiences demand authenticity, audio stands out as the medium of intimacy and action. Audioboost’s mission is clear: to help brands and publishers “join the Audio 2.0 revolution”, creating campaigns that are not only heard but remembered.

With measurable results, proven performance, and a growing international presence, Audioboost is setting the standard for what digital audio advertising can achieve in 2025 and beyond.