Audioboost announces the evolution of Storycast, its open web podcast distribution platform, into a dual-format channel integrating both audio (podcasts) and video (vodcasts).
As the platform economy increasingly rewards creators who produce content across formats, market data confirms a structural shift: in the United States, video-based podcast formats—commonly referred to as vodcasts or chatcasts—accounted for 33.57% of the podcast market in 2025*, and are projected to grow at a CAGR of 20.88% through 2031. Audience expectations are evolving accordingly: only 21% of listeners now associate podcasts with audio-only experiences*.
“Unlike traditional hosting and streaming platforms, whose models are designed to capture users and bring them into closed ecosystems,” said Cristina Pianura, “Audioboost takes the opposite approach. We distribute audio and video content directly across the open web, reaching users within the environments where their interests already exist.
This enables a seamless experience: users can continue browsing while listening or watching, maintaining an active connection with the publisher’s site through our Speakup-Article™ technology.”
Storycast operates as a web-based campaign manager that, when integrated into Speakup-Article™ playlists, transforms partner websites into native distribution hubs for branded content, now across both audio and video formats.
The Storycast network currently includes approximately 300 websites, with 60% based in Italy, enabling scalable and context-driven distribution.
The introduction of long-form video and vodcast distribution marks a significant technological milestone, while preserving Audioboost’s core differentiator: semantic contextualization, ensuring that content is delivered within highly relevant editorial environments across the open web.