October 2 and 3 in Milan, the tenth edition of the Italian event dedicated to podcasting. This year’s highlight is the Industry Day, a day designed for brands, companies, and communication agencies focused on the strategic use of podcasts.

Audioboost, the Italian digital audio advertising platform and Text-to-Speech technology with its Storycast platform, is among the confirmed sponsors of the Podcasting Festival 2026, scheduled for October 2 and 3 in Milan.

Among the new features of the 2026 edition, the Award for Best Branded Podcast promoted by Audioboost makes its debut: the Festival’s first recognition dedicated to audio and video projects created by companies, institutions, and organizations. The award was created to celebrate the best branded podcasting experiences, a format that Audioboost considers an integral part of the podcast’s evolution from a narrative language into a strategic lever for publishing, marketing, and corporate communication.

The award will be presented on Industry Day, Friday, October 2.

Applications can be submitted via this link until September 13, 2026.

The award will be presented on Industry Day, Friday, October 2, 2026.

“We wanted to highlight a category of podcast content that often struggles to emerge in mainstream communication,” says Cristina Pianura, CEO of Audioboost. “The Branded Podcast is a true service and informational content, in which the Brand is not the protagonist—its values, its territory, or its mission are. The quality lies precisely in this close coherence between core values and editorial delivery, which makes it content that speaks to everyone. Thanks to Storycast, we promote the discoverability of audio content, especially niche content, and we are truly happy to be able to contribute to its success.”

“In my work with companies, I often come across well-crafted audio projects that remain confined to the brand’s channels and never intersect with the rest of the industry,” adds Ester Memeo, artistic director of the Podcasting Festival. “The award was created partly for this reason: it gives branded podcasts a dedicated recognition, within the Industry Day, in front of the audience that works with those projects every day.”

The Festival, directed by Ester Memeo, will bring together over the two days podcasters, publishers, platforms, companies, and communication professionals at Cascina Triulza, within the MIND – Milano Innovation District area. Saturday, October 3, dedicated to the creator community, will also host the Podcast Pitch, the space reserved for emerging projects: selected authors will have five minutes to present their project to a panel of industry professionals. More info on festivaldelpodcasting.it.