Artificial Intelligence applied to audio will change the way content is produced, distributed, and monetized. The Text-to-Speech market is expanding rapidly.

This trend is confirmed by the Reuters Institute’s Trends & Predictions report and the University of Oxford: by 2025, 75% of European publishers consider Text-to-Speech—AI that converts digital text into audio—as one of the essential tools for the future, enhancing the user experience on websites by integrating audio. Additionally, 70% of publishers are eager to use AI for content synthesis or real-time translation, thus reaching a far wider audience beyond language barriers.

he key drivers behind this AI-driven transformation in text and audio are threefold: scalability, automation, and cost containment. Advanced AI tools, from automatic transcription to supervised content creation, are expanding the reach of digital audio, opening up new growth opportunities for the publishing sector.

The digital publishing industry now sees audio playback of its content not just as a “nice-to-have,” but as a “must-have.” This shift has led to the emergence of a new media channel, only partially overlapping with the textual version of websites in terms of consumption modes and time spent.

For AI-generated audio content, Audioboost has coined the term “Spoken Article” to draw the industry’s attention to this new offering:

“an audio version of editorial content streamed on-demand through a website“

Italy is currently at the forefront of this shift, with around 50% of premium websites equipped with a player to listen to their content. The quality bar has been raised significantly, and today, neither editorial teams nor users are satisfied with robotic voices or unresponsive players that ignore SEO principles or hinder reading fluidity.

Based on data from its platform, Audioboost estimates that around 30% of Italian Digital Audience have listened at least one time a Spoken Article with this trend set to grow in the coming months.

Cristina Pianura, CEO & Founder of Audioboost, emphasized the significance of this transformation: “AI applied to audio is not just a technological evolution, it’s a revolution that is redefining how we consume information and content. Audioboost is at the forefront of this evolution, offering cutting-edge solutions for publishers who want to make their content more accessible and impactful.”