Audioboost, the first Italian Audio Martech company specializing in the generation and distribution of Audio 2.0 content, is officially recognized by Google as an MCM Partner (Multiple Customer Management). This qualification is granted to only a few players worldwide, enabling the direct management of native audio/video and multiformat inventory within the Google Stack 360, without the need for intermediaries.

The MCM Partner status strengthens Audioboost’s position as a leader in the digital audio market, allowing the management of Private Deals and Programmatic Guaranteed directly on the Google platform, and access to demand in open bidding, even through environments like Google.

This new technological configuration represents a competitive advantage for buyers and media agencies: Audioboost’s inventory is now planable exactly like mainstream channels, with the ability to leverage all the segmentation techniques already available in Google plans (audience, device, geotargeting), while seamlessly integrating contextual logic – a true strength of the Audioboost platform.

The result? An audio campaign that combines the effectiveness of contextual creativity with the power of programmatic delivery, ensuring traceability, precision, and, most importantly, performance.

“We are in a phase of strong international growth and consolidation in Italy,” says Cristina Pianura, CEO and Founder of Audioboost. “This status proves that digital audio, when well-built and distributed, represents a mature and strategic medium. Spoken Articles are not just a service format; they are a true media channel. With this evolution, we are opening a new scenario for the entire industry, even from a commercial standpoint.”

The new MCM status is part of a roadmap that sees Audioboost already active in audio monetization through direct deals and DSP partners, now further strengthened by full integration with key planning tools for buyers: from DV360 to the trading desks of major media agencies.