As part of its ongoing efforts to improve web accessibility, the Italian Advertisers’ Association (UPA) has integrated the Speakup-Article™ solution into its website. All descriptive pages are now equipped with detailed Audio Descriptions, featuring automatic disambiguation of the main language and full integration with the AccessiWay accessibility plugin already active on the site.

In the context of training and awareness efforts related to the European Accessibility Act—set to take effect on June 28, 2025—UPA has recognized audio reproduction as a strategic tool to ensure that all users, regardless of ability, can access information equally and inclusively.

“We are proud to announce that Audioboost has been selected as the official audible tech partner for UPA, one of the most influential organizations in the Italian media industry. Our mission is to enable audio access to content and official communications, helping make institutional information more inclusive and effective.”— Cristina Pianura, CEO & Founder, Audioboost.