Audio is rapidly becoming the preferred channel for accessing information, especially among young audiences. The ability of online publishing and digital advertising to adapt hinges on this dynamic, powered by artificial intelligence.

AI has made it possible to transform digital text content into audio, enabling scalable and mass production and distribution at affordable costs. Audioboost, the Italian Martech company, has developed a solution based on its proprietary AI and AdTech algorithms to convert all types of online content into audio. The goal is to create new editorial products, develop a new media channel, and build a new audience to engage with.

Audioboost’s flagship product, Speakup-Article™, allows publishers and businesses to easily integrate an audio player into their pages, transforming articles into streaming audio content. The Speakup-Article™ platform includes advanced solutions to ensure a smooth, engaging listening experience. A personalized playlist ensures continuity, keeping users engaged and encouraging them to spend more time on websites. Data from Audioboost, generated from over 70,000 pieces of content monthly, shows that engagement rates on pages with Speakup-Article™ increase up to seven times, with an average listening time of 4 minutes per session. Furthermore, the conversion rate for users listening to audio content reaches up to 10%, highlighting the high potential of digital audio for marketing.

Digital Audio: A New Frontier for Information

The adoption of AI-driven solutions to transform text content into audio is no longer just an experiment but a well-established reality. According to Audioboost data, 55% of digital users are already familiar with text-to-speech solutions, and 75% of European publishers plan to implement them by 2025. These figures underscore the rapid growth of the digital audio market, driven by the demand for more accessible and mobile-friendly information.

AI’s application in audio has led to a significant quality leap. Synthetic voices are now almost indistinguishable from human voices, significantly improving the user experience. This trend extends beyond digital publishers, impacting marketing and advertising as well, offering brands and advertisers new opportunities. With AI, it’s possible to create highly personalized audio content, optimized for context and capable of maximizing listener attention. This has led to the emergence of a new advertising channel called Spoken Article or Spoken Content, which, alongside podcasts and catch-up services, forms the new era of Audio 2.0—a distinct media category driven by user behavior and attention levels, compared to traditional streaming music. Recent research confirms that user attention when listening to spoken audio content surpasses that of any other media channel, including linear TV. Audio advertising in spoken content outperforms all other media: brand consideration increases by 150%, purchase intent (both online and offline) rises by 46%, and attention is 8x greater.

AI in AdTech: Ensuring Perfectly Contextualized Campaigns

Thanks to its patented AdTech, Audioboost is the only company capable of natively integrating audio ads with pure contextualization. Advertisers can select not only the relevant verticals but also specific content keywords they wish to associate with, thanks to the precise semantic segmentation that only AI can offer. This ensures maximum affinity between the content the user chooses to listen to and the ads they hear, resulting in heightened attention and better recall.

Currently, Audioboost reaches over 2 million unique listeners monthly, generating around 25 million audio impressions, placing Audioboost’s network among the top five in Italy for volumes handled on Audio 2.0 content channels. Research shows that the recall rate for audio ads is 60% higher than for display banners, solidifying the positive perception of the brand.

Why Advertising in Spoken Articles Works Better

Digital audio is changing how people access and engage with information: multitasking, remote work, and voice messages through messaging systems are altering media consumption habits, especially among younger generations. As attention spans shorten, digital environments face the challenge of keeping users engaged without overloading them with information. Audio offers a new set of rules for advertising: redundancy and excessive frequency are no longer necessary to stimulate recall and conversions. Ads should be non-intrusive, relevant, and concise, avoiding excessive length. Audioboost positions itself as a pioneer in this shift, offering advanced technology for managing, producing, distributing, and monetizing the audible version of websites. Audioboost primarily uses mid-roll ads, which are under 30 seconds long, ensuring contextual relevance and quality through jingles, sounds, and voices. These features guarantee an immediate return for advertisers.

Audioboost: A Global Vision

Audioboost is scaling internationally. In addition to expanding its network in Italy, where it collaborates with around 300 sites in both advertising and Software as a Service (SaaS) models, Audioboost reached Spain and Brazil in early 2025 and is preparing to enter the US and APAC markets through partnerships. This is no small feat for the small startup from Puglia, which closed a Corporate Venture Capital deal at the end of 2024, teaming up with Truvid, an Israeli video-centric company, to support its international development.